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B53624 - Graphic Design

Course specification
Type of study Bachelor academic studies
Study programme
Course title Graphic Design
Acronym Status Semester Number of classes ECTS
B53624 mandatory 6 2L + E 4.0
Lecturers
Lecturer
Lecturer/Associate (practicals)
    Prerequisite Form of prerequisites
    Learning objectives
    The Subject title was designed consulting contemporary disSubject title of graphic design, which means that in addition to the visual and practical design form it explores its capabilities in the context. Therefore, the ultimate goal of the Subject title is for the student to be able to implement the accumulated knowledge from various disciplines, and with the use of symbols and appropriate content, and placing them in their proper context, provide affordable and effective communication to the addressee, that is, the end user.
    Learning outcomes
    It is of great importance to the education program of graphic designers to include relevant aspects from different disciplines, as an element of context in the contemporary understanding of graphic design, such as: semiotics, sociology, politics, mostly applied psychology. Concerning the developing ties between the graphic design and broader context of the humanities-social sciences, students have the opportunity to experience the real potential of this field.
    Content
    Graphic Design Subject title includes theoretical and practical part. The lectures in the theoretical part of the Subject title include the following topics: • Graphic design definition and concept of the subject / contemporary disSubject title • Graphic design as communication and process • Propaganda / Methods and techniques of propaganda • Propaganda Posters • Selection of the effective propaganda theme • The instincts and appeals in advertising • Expressive means of graphic design • The history of poster • Registers and levels of advertising code / Verbal message register • Registers and levels of advertising codes / Visual message register • Editorial design • The history of editorial design / modernism, postmodernism, deconstructionism The exercise in the practical part of the Subject title include the following topics: • Design of promotional poster • Design of promotional ad • Commercial photography • Product photography • Direct design means f advertising / Flyer design • Cover page design • Layout design
    Teaching Methods
    Lectures, exercises, consultations.
    Literature
    1. Miodrag Nedeljković, Marketinški priručnik, D.O.O. Dnevnik - Novine i časopisi, Novi Sad 2001 (Original title)
    2. Fruht, M; Rakić M; Rakić I., Grafički dizajn kreacija za tržište, Zavod za izdavanje udžbenika i nastavnih sredstava, Beograd 2004 (Original title)
    Evaluation and grading
    Written (graphic works) and final exam.