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B52404 - Type and Typography

Course specification
Type of study Bachelor academic studies
Study programme
Course title Type and Typography
Acronym Status Semester Number of classes ECTS
B52404 mandatory 4 3L + 3E 7.0
Lecturers
Lecturer
Lecturer/Associate (practicals)
Prerequisite Form of prerequisites
Learning objectives
The aim of the Subject title Typeface and Typography is to prepare and train students to properly manage and implement the knowledge of typographical rules in the prepress.
Learning outcomes
Relying on the basis of the Subject title construction and intellectually creative sphere of graphic design, after passing an examination in this Subject title, students will be able to use the knowledge gained in the field, individual work and further education.
Content
Typeface and Typography Subject title includes theoretical and practical part. The lectures in the theoretical part of the Subject title include the following topics: • Typography definition and concept of the subject • The basics of type design / Anatomy of the letter • The history of the typeface • The history of the latin alphabet • The history of the cyrillic alphabet • The history of typeface • Antiqua typefaces • The reform the Cyrillic alphabet • Sanserif typefaces • The classification of the typefaces • Legibility of typeface and readability of typography • Typeface persona and the rhetoric of typography The exercise in the practical part of the Subject title include the following topics: • The construction of the characters • The principles of digital typography • The formats of the digital font • Formating and generating of the font • Font metrics and hint mechanisms • Typography metrics • The principles of typographic layout / The grid systems • Typographic hierarchy and vocabulary
Teaching Methods
Lectures, exercises and consultations.
Literature
  1. Nedeljković, S; Nedeljković, U; Pismo i tipografija, Fakultet tehničkih nauka, Novi Sad 2012 (Original title)
  2. Phil Baines, Andrev Haslam, Type & typography, Laurence King 2002 (Original title)
  3. Nedeljković, S; Nedeljković, M; Grafičko oblikovanje i pismo, Zavod za udžbenike i nastavna sredstva Beograd, 2006 (Original title)
Evaluation and grading
Written (graphic works) and final exam.