Navigation

B53524 - Graphic Communication

Course specification
Type of study Bachelor academic studies
Study programme
Course title Graphic Communication
Acronym Status Semester Number of classes ECTS
B53524 mandatory 5 2L + E 6.0
Lecturers
Lecturer
Lecturer/Associate (practicals)
    Prerequisite Form of prerequisites
    Learning objectives
    Training students to think abstractly and acquire basic knowledge in the field. The goal of this program is to provide students with the theoretical and practical work in this field, know the basics of visual communication as a fundamental area for the study and practice of graphic design.
    Learning outcomes
    The acquired knowledge is used in the profession, independent work and further education.
    Content
    Graphic Communications Subject title includes theoretical and practical part. The lectures in the theoretical part of the Subject title include the following topics: • Signs, symbols and pictograms • Graphic communication in space / marking and guidance • Visual / corporate identity • Logo / trademark and logo • Advertising constants • Papers for business correspondence • Style propaganda / sales propaganda tool • Book of the graphic standards • Annual report design The exercise in the practical part of the Subject title include the following topics: • Vector graphics • Design of modern pictograms • Design of the logo and visual identity • Flyers and brochures design • The basic elements of Graphic standards book design
    Teaching Methods
    Lectures, computer practice, consultations.
    Literature
    1. Hembree, R. Kompletan grafički dizajn, Don Vas 2008 (Original title)
    2. Fruht, M; Rakić, M; Rakić, I. Grafički dizajn kreacija za tržište, Zavod za izdavanje udžbenika i nastavnih sredstava Beograd, 2004 (Original title)
    3. Nedeljković, M. Marketinški priručnik, D.O.O. Dnevnik - Novine i časopisi, Novi Sad 2001 (Original title)
    4. Nedeljković, S; Nedeljković, U. Pismo i tipografija, Fakultet tehničkih nauka, Novi Sad 2012 (Original title)
    Evaluation and grading
    Written (graphic works) and final exam.