2I18TETU - E-Business in Tourism

Course specification
Type of study	Master academic studies
Study programme
Course title	E-Business in Tourism
Acronym	Status	Semester	Number of classes	ECTS
2I18TETU	elective	1, 2	2L + 2E	5.0
Lecturers
Lecturer	prof. dr Vesna Aleksić prof. dr Jovo Ateljević
Lecturer/Associate (practicals)	prof. dr Vesna Aleksić prof. dr Jovo Ateljević
Prerequisite				Form of prerequisites
No prerequisites
Learning objectives
Familiarizing students with Internet technology, as well as modern forms of business operations in tourism and hotel industry that are based on the intensive application of information, and especially Internet technologies – e-business.
Learning outcomes
Acquired knowledge should enable the development of conceptual and IT knowledge and skills necessary for the launch, introduction and practice of e-business activities in tourism and hotel industry. Students will be able to independently design a website for the tourist offer of products and services.
Content
E-business and application of e-business in tourism (electronic data exchange, e-commerce and e-commerce models, emarketing, electronic reservation systems, e-banking and online financial transactions, e-payment systems). E-mobile business in tourism and hotel industry. The notion and importance of information and reservation systems in tourism and hotel industry. Computerized reservation systems of airlines. Global tourist distribution systems in tourism. Galileo International - Global Distribution System. AMADEUS - global distribution system. SABRE - Global Distribution System. WORLDSPAN - global distribution system. Computerized reservation systems in the hotel industry. The role of the World Tourism Organization - WTO. National tourist information systems. Computerized reservation systems of travel agencies and tour operators. Information systems of other subjects of the tourism industry (the role of the European Tourism Trade Fairs Organizations - ETTFA, World Travel Market, Internationale Tourismus Börse, British Travel Trade Fair). Influence of information technology on the strength of competitive advantage in tourism and hotel industry. Knowledge management and application of business intelligence in tourism and hotel industry. Customer Relationship Management (CRM) in tourism and hotel industry. Ethical and social issues related to the use of information and communication technology in tourism and hotel industry.
Teaching Methods
Lectures, discussions, case studies, group work, video presentations, as well as exercises on an electronic computer.
Literature
Galičić, V.; Šimunić, M. (2006). Information systems and electronic business in tourism and hotel industry. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management in Opatija. Aleksić Marić, V. (2008). E-business. Banja Luka: Faculty of Economics. Stankić, R. (2009). E-business. Belgrade: Faculty of Economics. Buhalis, D. (2003). E Tourism: Information Technology for Strategic Tourism Management. Pearson (Financial Times/Prentice Hall), London.
Evaluation and grading